Please refer to our complete services listing to fully understand this chart. Services are subject to change in order to keep pace with the market.

Optional Add Ons and Upgrades

• Email Newsletter Assistance
• Email Automated Response System/Management
• Email Monitoring for Selected Services
• PPC Monitoring/Management
• Social Marketing Services
• Additional Keywords, Managed Links and/or Content Analysis Reports
• Sitemap Generation

Next step, Contact Picturesque.

Internet Marketing - Search Engine Marketing for Business

Generate Keywords and Competition Lists

• Research on domains, pages and keywords.
• A look at your domain and competitors to see the top organic and paid keywords.
• Semantic analysis of key pages.
• Ranking of keywords and related keywords.
• AdWords Research – Queries the Google collective to research what words people are willing to spend money for and then using that knowledge for both organic (and optionally paid search*).
• SEMRush – Use estimates from SEMRush’s paid services to learn the value of search terms.
• WordTracker – Another paid research service that provides data for keyword ideas and estimated traffic volumes.

Link Building

• Locate websites that are the most important in a link building campaign. Analyze results with various tools and add them to our pursue list.
• Explore backlinks to see who is currently linking to your site as well as who is linking to competitor sites.
• Quality control to eliminate sites not trusted by search engines. Some competitors may have listings that are undesirable. Research will remove these from our list to pursue. Link sites are then prioritized based on their value for our goals.

Management

Link Building

• Links are moved from Research to Management. Statuses are assigned to links as we begin to obtain listings. Statuses can include Submitted, Accepted, Changed, etc. Changed you say? Yes, monitoring the status of a link is also important to see if the site has changed links to no follow, edited anchor text, or some other change that impacts your site rankings.
• Contact management helps track contacts made to obtain listings. This is tied into the status reporting and monitoring of valuable links.
• Maintenance of a web site directory to avoid duplication in marketing efforts. Because the research step above is often repeated, we don’t want to waste time researching a site that we already have enough links on. Certain sites can be flagged as never having enough links because of the nature of the listing site. (This would include large content sites that constantly obtain new material.)

Social Media

• Monitor social media activity for Facebook and Twitter including your brand. Multiple monitors available.
• Provide a social marketing system account to make social marketing easy. May incur and additional fee per user.
• Optional packages include more features and more services where we manage content for you as well. Ask about these options for a customized social marketing plan that fits your business model.

Ranking

• Keywords sorting and prioritizing. Keyword are added to the ranking database during all stages of the project. All keyword data is housed in the central ranking system.
• Competition tracking watches how your competitors are doing in their marketing efforts.
• Tags organize the keyword, competition and event data pulling it all together for simplified sorting and analysis. This is what makes this ranking system work. Old style ranking tells very little because of the way search engines handle customized searches. Proper tagging and analysis ties important data together and provides a more meaningful data set.

Event Manager

• We set up campaign events and monitor the results on your website traffic. An event could include a redesign, email newsletter, print ad, conference, etc. The event is tracked using SERP Tracker, Google Analytics, Piwik, Facebook and Twitter results. (Piwik only is available on lower priced packages.)

Content

• Content analysis for selected web page content shows you the age level you have written for, frequency and density of keywords along with the score and suggestions to improve site rankings. Keyword listing provided based on keyword research. Your package will determine how many analysis per month. The base package includes one page per month. You can purchase additional page analysis rather than moving to a larger package. A report is emailed after each completed analysis.
• Blog analysis allows us to examine blog pages/articles and score content. You are provided with a report showing your score and suggestions to improve content. We will also provide a list of tags/keywords based on keyword research. Your package will determine how many analysis per month. The base package includes one page per month. You can purchase additional page analysis rather than moving to a larger package. A report is emailed after each completed analysis.
• Content Creation services. For an additional fee, we will have a professional author create search ready content for your chosen topic(s).

Monitor

• SERP Tracking dives deep into the data and let’s us track a keyword’s page growth over time for several countries. A side by side comparison with competitors is run as well.
• Social media monitoring is available for Facebook, Twitter, YouTube, and a host of others so you know who’s talking about you. This is in addition to the tools found in the social marketing system package. Here we kick it up a notch by assigning positive, neutral and negative statuses to each link to track sentiment over time.
• KnowEm is an optional paid service that helps protect your brand on social networks. There are hundreds of them and doing this manually is a genuine burden. This service helps grab those account names before someone else does. This is an add on service that has a one-time fee associated with it.
• Email monitoring watches how people are responding to your newsletter. This system only works with selected services so we’ve set it as an extra only billing those that can utilize it. The advantage here is the ability to integrate certain services into our services and reporting tools.
• Google Analytics integrated into our acquired data. (We’ll need access if you have a current account, otherwise we’ll set one up for you.) This integration makes for one stop reporting and ties our work in nicely with Google’s data.

Reports

• Automated reports that give you the level of detail you want. Not everyone wants 250 pages of data every month and certainly not every week. We’ll trim down the data to the critical points and have it emailed automatically to you. Tell us if it’s too much or too little.
• Ask for all the details under the sun once in a while. It’s all there for the taking.
• Want your logo on the reports? We can even do that.

New services will be added and old tired ones retired as the search market continues to evolve.

Next, be certain to review our Plans Comparison chart for packages and pricing.

Internet Marketing - Search Engine Marketing for Business

Internet Marketing - Search Engine Marketing for Business

Picturesque first evaluates your site prior to conducting any natural listings marketing. Your site must first be the type of site that people want to link to and search engine spiders can index. Our in depth reports pinpoint troubled areas and offer suggestions for improvement. As a part of the reports, we do correct many coding issues that might hinder a search spider from properly indexing your site.

Once this reporting and needed repairs are made, we start marketing your site properly for long lasting natural listings. We offer several programs designed to fit various budgets and marketing needs. If you sell online, our Ecommerce Marketing program is a specialized natural listings service geared for selling products via the Internet.

Natural listings are the foundation for every other type of online marketing. Get this groundwork in place first, then consider our other offerings such as:

• Pay Per Click Management
• Customized Toolbar
• Social Media Marketing
• Content Creation/Development

Next step, view our Marketing Services.

Internet Marketing - Search Engine Marketing for Business

• Validate site HTML
• Validate CSS (if used)
• Check links
• Make certain dead pages are properly forwarding
• Check robots.txt
• Check spelling and readability
• Check browser compatibility
• Check link popularity
• Check page size in browser (e.g. 800 x 600)
• Review Spider Views
• Check text wrap
• Check text size changes
• Check overlap with objects
• Check use of frames
• Check being framed in other sites
• Rate internal contents
• Include many other relevant observations

Our findings are then delivered to you with recommendations to repair any issues found. We’ll even fix many of these issues for you as part of the service.

The second reporting stage confirms that key search terms are properly grouped into appropriate categories. These search terms will be phrases that people are currently entering into search engines to find your particular product or service. We will also select competitors to monitor so we can help gauge the success of your future campaign. This report will include a number of marketing suggestions to help you achieve better recognition and rankings in the search engines and with other listing sites.

All this and much more goes into these two stages of reporting.

Next step, Contact Picturesque.

Internet Marketing - Search Engine Marketing for Business

Content creation services…

Picturesque works with a number of professional writers who can update current or create new site content for you. Here are some examples of what our writers do:

• Revamp site content to be more user and search friendly
• Create new content for topics when you don’t know where to begin
• Enter regular blog posts to keep your blog fresh and active
• Create articles for your social marketing efforts
• Execute article submissions
• Author newsletters
• Write any other content needs when you lack time and resources or have writer’s cramp or writer’s block.

Edit your own web site

For any search marketing campaign to be successful, it’s important to update site content regularly. To that end, we offer a service that modifies your website to make it easy for you to make these edits yourself. We alter portions of select pages so you can change items such as dates, hours of operation, events, etc. By maintaining fresh content on your site, you’ll keep both people and search spiders revisiting your site frequently. Visit http://www.picturesquecms.com to learn more about managing your own site content.

Next step, Contact Picturesque.

Internet Marketing - Search Engine Marketing for Business

Social Marketing – Networking your business.

Want more site exposure, supporters and customers? Social media marketing can achieve this very quickly by creating a continuous, positive opinion of your business and dramatically improving traffic to your site. Whether your goal is to sell more product, receive more donations or generate more leads, Social Media Marketing is today’s powerhouse of new traffic generation.

What is social marketing?

Social media is made up of sites that are user-driven. These sites may have a central focus or purpose (e.g. travel, investments, senior issues), a special feature (online sharing, bookmarks), or the community itself may be the central attraction (e.g. Facebook). Each site depends upon the individuals contributing to the content of the site as well as forming groups and favorites. Forming and joining groups pushes your message to people who have already expressed an interest in your web site’s focus.

Social media marketing is a strategic and methodical process to establish your brand, significance and reputation within these communities of potential customers and supporters. Having your message where it belongs is critical. Not everyone belongs on Facebook.com.

What is involved?

First we work to develop a personal profile, with biography, that you want to publish. Next we set goals and create a number of articles to achieve these goals. These articles are created by professional content authors and serve as the basis for social marketing. After you approve the articles and supporting media , we start publishing on appropriate social sites. This is a labor intensive process so we take on only a few campaigns per month. The outcome is always worth the time spent, however, when a ton of new traffic is generated to the customer’s site and, more importantly, that customer sees a marked improvement in targeted business.

Next step, Contact Picturesque.

Internet Marketing - Search Engine Marketing for Business

A properly managed Pay-Per-Click program will generate more revenue than expense. Do your ads and selected phrases produce the profits you need to justify the cost? Are you tired of constantly monitoring and adjusting keywords only to find out you aren’t getting ahead? Are you afraid to jump in because it’s become too complicated? It’s time to have a professional manage things for you.

PPC services…

• Keyword/phrase Selection – We properly group selected keyphrases to produce the needed results.
• Ad Copy – For each grouping, we create ads, then test and monitor each ad’s response and return on investment.
• Bid and Position Optimization – In which positions does your ad best deliver results? We establish rules that our software follows to adjust your bids constantly .
• Monthly Reporting – We provide monthly reports showing trends, quality scores, and other data important to your business profits.

Next step, Contact Picturesque.

Internet Marketing - Search Engine Marketing for Business

Unlock sales potential in your eCommerce web site. Picturesque knows that just having high site traffic doesn’t pay the bills. Being number one in search listings does not put food on the table. What you want is greater profits. Professional, effective marketing can help you realize that goal.

Why look at marketing specific to eCommerce? Because your earning needs are different from a service or nonprofit organization’s needs. You have products to move and require an additional set of services beyond normal marketing. These additional services assure that you are reaching qualified customers and more of them.

Because most of our customers are using Miva Merchant, we have a great deal of experience in properly marketing sites that use this software.

First steps to take…

Site Analysis and Reporting – We make certain your site is ready for the search engines by performing a complete evaluation. You receive our findings in two stages. The first stage is a complete set of reports on your site’s code and server with our recommendations for correcting any issues we find. We also evaluate product purchase flow and general security scans. Additionally, for customers using Miva Merchant, we review how to optimize your site by properly configuring this powerful software.

The second reporting stage focuses more on what we need to do to properly market your site. This includes incorporating key search phrases correctly grouped, providing competitor analysis, and offering other ideas to help you realize your online goals. With personal search profiles becoming more popular, proper marketing, not just high rankings, become extremely important.

After correcting issues found in the site analysis, most customers have us market their site on a monthly basis. We analyze traffic, listings and your competitors and plan what needs to occur to improve your search position and ability to be located by your audience. Proper linking strategies and site content reviews are a part of this service. We report our findings directly to you. We also look for ways to submit your product data feeds to various online services that are appropriate for your product offering.

To learn more about which of our ecommerce marketing programs is right for you, contact us at info@picturesquesem.com.

Other steps to take…

Picturesque also offers other services that can benefit your marketing strategy including:

• Pay Per Click Management
• Social Media Marketing
• Content Creation and Site Re-write
• Custom Toolbar
• Newsletter Setup and Strategy
• WordPress Blog and Drupal Install, Design, Configuration and Customization
• TYPO3 Install, Configuration and Customization
• Site Reviews and Analysis
• Ecommerce Site Review and Traffic Flow Study

Next step, view our Marketing Services.

Internet Marketing - Search Engine Marketing for Business

Even better, do you want to bring qualified people to your site ready to purchase your product or service? The real goal is not just more traffic, but more profit.

Picturesque knows that just having high site traffic doesn’t pay the bills. Being number one in search listings does not put food on the table. What you want is improved profits. Professional, effective marketing can help you realize that goal.

First steps to take…

Site Analysis and Reporting – First, we make certain your site is ready for the search engines by performing a complete evaluation. You receive our results in two stages. The first stage is a complete set of reports on your site’s code and server with our recommendations for correcting any issues we find. The second stage focuses more on what we need to do to market your site properly. This includes key search phrases correctly grouped, competitor analysis, and ideas to help you realize your online goals.

Natural Listings Marketing – After correcting issues found in the site analysis, most customers have us market their site on a monthly basis. We analyze traffic, listings and your competitors and plan what needs to occur to improve your search position and ability to be found by your target audience. Proper linking strategies and site content reviews are a part of this service. We report our findings directly to you.

With personal search profiles becoming more popular, proper marketing, not just high rankings, become extremely important.

To learn more about which of our monthly marketing programs is right for you, contact us at info@picturesquesem.com.

Other steps to take…

Picturesque also offers other services that can benefit your marketing strategy including:

• Pay Per Click Management
• Social Media Marketing
• Content Creation and Site Re-write
• Custom Toolbar
• Newsletter Setup and Strategy
• WordPress Blog and Drupal Install, Design, Configuration and Customization
• Miva Merchant Optimization
• TYPO3 Install, Configuration and Customization
• Site Reviews and Analysis

Next step, view our Marketing Services.

Internet Marketing - Search Engine Marketing for Business